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Re-ordinary is born, Invicta's ultra-normality that expresses its nature while respecting nature. A series of common objects, suggestions, words and daily actions - an expression of the style of the Invicta wearer - take on new meanings, a continuous reference to sustainability to restore ordinariness while respecting nature. The words, which all have the syllable RE in common, tell the story and inspirations of the new collection: simple phrases that invite you to live everyday life with a free spirit and with attention to what surrounds us, in line with environmental issues.

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