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Here there is the meeting between wine and beer, whose origins and raw materials are united by belonging to the same territory: the Forst industry and the Lagrein grape (native South Tyrolean wine), hence FORST LAGREINMUSS (must of Lagrein). The campaign focuses on the 2 most representative elements of the product, the grapes and the hops synthesized in 2 colors showing 2 aspects that come together in a single image in which the IGA is placed in the center as a meeting point. All contextualized in a territory with 2 strong cultural components, so much so that it has 2 languages.
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